Hello my Health Nut,
I hope you have enjoyed the recent posts including plenty of science, I have enjoyed creating them. This post however will take a more philosophical look at our 21st century era and how the marketing schemes may be taking advantage of a natural, innate assumption, that we will live forever. Allow me to elaborate.
Mankind has accomplished many things since the first monkey stood up. We have built, we have destroyed, we have shared, we have stolen, we have been given the ability to talk, express and interpret emotions to name but a few. Unfortunately immortality has not been given to us.....that has not stopped us from trying now has it? I recently read a book called 'Immortality: The Quest To Live Forever and How It Drives Civilisation' by Stephen Cave [1]. Besides being a highly recommended read, this book contained interesting ideas, one of which i feel I feel is highly adaptable and applicable to the 21st century health industry. But before I can make this claim I must lay some context and to do that I have to use a lot of ideas used in Cave's book so consider sections ('Will to immortality'; 'Immortality paradox'; 'Engineering immortality') a Cave's work.
Will to immortality
Cave identifies four main narratives to achieving immortality: staying alive (live as long as possible through health and medicine), resurrection (resurrection of the same body after death), soul (spirit or independent component of you that supersedes your existence), and legacy (to live through your reputation or biological legacy). These methods can be noted as far back as the ancient Egyptians (medicine, mummification, the ka, and belief in living through reputation) and yet still remain in some form in today's world. Consequently, it must be considered that the drive to achieve immortality - will to immortality - is intrinsic and innate.
Although it sounds relatively mystical and even far-fetched in today's scientifically focused world nothing could be more biologically enhancing than a will to persist into the future. Of course this is not simply applicable to humans, mother nature will unapologetically remove the genes of the apathetic mouse who has no desire to project himself into the future, no hiding from the snake or the owl, simply existing (not for very long). Richard Dawkin's states 'we are survival machines, but ‘we’ does not mean just people. It embraces all animals, plants, bacteria, and viruses.' This will to immortality is the very reason we exist, our ancestors had the strongest will to project themselves into the future and survive. Therefore it is in us all.
Immortality paradox
The separating factor between humans and the virus, bacteria and mice is the capacity of our highly sophisticated brains to generate great awareness of ourselves, and time. As a result we are cursed with the all too horrifying knowledge that one day, like all living things, we will die. Fact. The paradoxical aspect of this statement comes when you try to imagine being dead, go ahead and give it ago (morbid I know)..... some of you may have imagined yourself dying, others a funeral and others a limbo of nothingness. But was it nothingness? I mean after all you are still seeing from a perspective, and so you are still present as an observer right? How can you not exist if you are still around seeing things? The truth of the matter is you can't imagine not existing. Cave and Freud present this problem in eloquent quotes I wouldn't dare take credit for:
'Imagining your own death, our powerful imaginative faculties
malfunction: it is not possible for the one doing the imagining to actively
imagine the absence of the one doing the imagining' Stephen Cave [1]
'It
is indeed impossible to imagine our own death; and whenever we attempt to do so
we can perceive that we are in fact still present as spectators’ Sigmund Freud [2]
That what we can imagine we can accept, stick a folk in a toaster you get electrocuted is easy to imagine and therefore accept as a possibility. But you cannot imagine your own non-existence and therefore we have trouble accepting this possibility, we are subconsciously convinced of our own immortality, this thought has no time limit, and as a result we believe we are somehow apart of the very fabric of the universe, forever. 'All men think all men mortal, but themselves' Edward Young
Engineering immortality
As previously mentioned Cave posits four main immortality narratives, this post will focus on 'staying alive' as the relevance is clear and it is not the purpose of this post to question your beliefs (unless they concern health in anyway shape or form). 'Engineering immortality' is a method of striving to lengthen lives by identifying problems, breaking them down and solving the issues one by one. The possibility that these problems may kill us is what makes them so problematic. in the 21st century new heights have been achieved by dividing and sub-dividing problems to generate new forms of communication, accommodation, travel, medicine, and healthy habits. Breaking down the unmanageable problem of death into the utterly manageable smaller problems generating a to-do list including do cardio, eat healthy, engage in meditation or yoga. We are developing ever finer solutions to solve ever finer problems, Cave states the most
comprehensive of the surviving ancient Egyptian papyruses recognises 700
afflictions and remedies, the WHO recognises over 12,000 diseases and counting.
Where you come in
This means the constant release of new activities, hobbies, chores and general habits to include in our lives. But we can't complain as healthy living has certainly extended our life-span, the overall average life-span of a male/female born in 2010) was ~90/88 years, whereas just 100 years ago being born in 1910 reduced your average predicted lifespan to ~56. Furthermore, our life expectancy is only predicted to increase (Figure 1).
But as our media has become more intricately interlaced in our personal lives distribution of the newest to-do activities has never been easier. And so, in the 21st Century we are perpetually bombarded with posts, blogs and friends online suggestions on how to live our lives. However this distribution is not the problem. The problem comes from our innate will to immortality taking over our rational thoughts and wanting to believe the latest fad/work-out programme or healthy diet will extend our lives. Although this may be true for some discoveries there is a point (I believe we are quickly approaching, if not already there) when we health nuts become all too gullible. When the the minority of health industry cease to produce and market products in our best interest. This is not to say all products and strategies nowadays are wrong, far from it. But what does need to change is the trust we associate with something in a pill, or displayed on a screen.
And so 21st Century health nut blog is forged, with the belief that the critical analysis of empirical evidence holds the truth. The next time you get a suggestion on twitter or facebook or one of your friends, listen to what they have to say, consider the source and find out for yourself if it is worth your time. And if you have no time to complete the research? Do not worry my health nut, simply get in contact with this series, we will find out for you soon enough.
Figure 1. Line graph showing cohort expectation of life in relation to year of birth with expected life expectancy for years up to 2050 [3].
And so 21st Century health nut blog is forged, with the belief that the critical analysis of empirical evidence holds the truth. The next time you get a suggestion on twitter or facebook or one of your friends, listen to what they have to say, consider the source and find out for yourself if it is worth your time. And if you have no time to complete the research? Do not worry my health nut, simply get in contact with this series, we will find out for you soon enough.
Your very own health nut,
Chris
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Main sources:
[1] Cave, S (2010) Immortality: the quest to live forever and how it drives civilization. London: UK. Biteback.
[2] Freud, S. (1915b). Zeitgemässes über Krieg und Tod. Imago, 4: 1-21; GW, 8, 324-355; Thoughts for the times on war and death. SE, 14: 273-300
[2] Freud, S. (1915b). Zeitgemässes über Krieg und Tod. Imago, 4: 1-21; GW, 8, 324-355; Thoughts for the times on war and death. SE, 14: 273-300
[3] http://www.ons.gov.uk/ons/dcp171776_253938.pdf